Samsung has launched the Galaxy On Max photography-centric mid-level phone in India at a price of Rs 16,900. The Samsung Galaxy On Max will be exclusively available for buying from online retail website Flipkart in black and gold colours starting from July 10. It won’t be sold offline, at least initially.
The USP of the Galaxy On Max, besides its all-metal unibody design, is Samsung Pay Mini and Social camera (read a camera with filters). While Samsung Pay Mini is a lighter version of the company’s Pay mobile payments service platform, the Social camera lets users apply filters and interact with social media apps like Facebook and Instagram directly from the camera app itself.
Being photography-centric, the Galaxy On Max comes with 13-megapixel cameras on the front as well as on the back. While one of the lenses has an aperture of f/1.7 the other has an aperture of f/1.9 which technically should entail in better low light photos. Both the cameras on-board the Galaxy On Max come with flash.
“Today consumers use their smartphones to capture memories. Galaxy On Max is the perfect device for this, enabling users to click brilliant photographs under all light conditions. It also offers the option of sharing pictures on-the-go with a single click. Galaxy On Max will redefine the way people click and share pictures,” Sandeep Singh Arora, vice president, Online Business, Samsung India said.
Erstwhile, the Samsung Galaxy On Max comes with a 5.7-inch 1080p screen and is powered by an octa-core MediaTek processor clubbed with 4 gigs of RAM and 32GB of internal storage which is expandable by up to 256GB via micro-SD card slot.
The dual-SIM phone runs Android Nougat-based TouchWiz UI software and supports 4G LTE connectivity. It is further backed by a 3,300mAh battery.
With the On Max, Samsung is again targeting tech-savvy phone buyers that use online sites for their shopping needs. This phone will only be sold online. However, that also makes the job of the On Max much more difficult because it will have to compete with the devices like the Moto G5 Plus and Xiaomi Redmi Note 4 that are very strong online and are incredibly popular.
Samsung only recently launched the Galaxy J7 Pro and Galaxy J7 Max phones in India at a price of Rs 17,900 and Rs 20,900 respectively. Both the phones also come equipped with the Galaxy On Max’s supposed USP features, aka, Samsung Pay Mini and Social camera.
Interestingly, these are not the only phones Samsung is going to launch in India this month. The company is also expected to unveil the Galaxy J5 Pro, which it has already launched in countries like Malaysia, in India in the coming days.