, social media platforms It can be difficult to determine which social media platforms will be most beneficial for investing your time and money due to the constant release of new apps. Should you completely invest in industry leaders like Facebook and Instagram? Or should you focus on younger people who use Snapchat and TikTok frequently? Which social media platforms perform best across web and mobile devices in terms of functionality? These kinds of inquiries are asked of both corporate marketing teams and small businesses alike. To help you decide which social networking platforms will be right for your brand, we’ve listed our top picks for the social media sites you should prioritize in 2023.
- Instagram
Given how the app seamlessly melds the personal and professional with each new feature, it comes as no surprise that Instagram has well over 1 billion monthly users. The answer to your question about whether a significant portion of your audience uses the platform is probably a resounding “yes.” Instagram is used by who? Instagram has become one of the most popular social media platforms specifically for teens and younger adults, particularly in the United States. For a long time, the platform was home to influencers, artists, small and large brands, and everyone in between. The app’s use decreases gradually with age, but stays the same for both sexes. If your customers are under 40, then Instagram needs to be incorporated into your brand strategy.
On Instagram, what kind of content should you post? Diversity with consistency reigns supreme on Instagram; lush photography, clever trend usage, and selfie-style videos that speak directly to your audience can all bring in new users to your channel. To make the algorithm happy, keep them there with a consistent theme and content. If you want to keep your audience interested, think about making Instagram stories and reels. Why should your business use Instagram?
If you run a lifestyle, e-commerce, or other visual-heavy business with a target audience under the age of 40, Instagram should be a priority in your content marketing strategy.
