Ads for Samsung at CES 2025

Samsung Ads Spotlights the Future of CTV

We met with partners at CES 2025 to talk about how our latest innovations can help them solve their biggest problems. This year, we’re reversing the script: it’s about what we do for you, not what we do.

Innovation with intention

Samsung is laser-focused on the things that matter most to your business, providing solutions that help you achieve your goals, and forming profitable partnerships. Our solutions are designed to solve your biggest challenges, in a way that only Samsung can:

• Reach: Performance should extend beyond the funnel’s base. Our upper-funnel solutions, including Optimal Reach and Data+, help you actually reach your audience to build brand awareness, equity, and interest at massive scale.
• Performance: We’re making it simple for you to get your customers to do what you want them to do—on TV and elsewhere. With our collection of mobile, TV, and web conversion solutions, you can increase your ROAS, move customers through the sales funnel, and improve your bottom line.
• Action: Viewer attention is harder to capture than ever. We assist you in breaking through the noise and developing a deeper connection with your viewers through the innovative ad formats offered by Samsung, such as Game Breaks and Actionable Ads.
• Context: Don’t underestimate the power of context. Leverage our next-gen contextual ads powered by Samsung Machine Learning to maximize receptivity to your message. With our newly revamped Content Collectives, you can reach a leaned-in and primed audience on Samsung TV Plus as they engage with the content they’re passionate about. Using our proprietary data as your secret weapon, we’ll make it simple to match your ads to the contexts that work best for you later in 2025.

It is undeniable that CTV advertising will move toward being more interactive, data-driven, and performance-focused in the future. We look forward to collaborating on new ideas with you at this exciting time for CTV’s brand-audience relationships.

Let’s chat

Do you want to know more about what we showed off at CES? Download our recap or get in touch with us right away to talk about how we can help you reach your goals.