The Nokia Ad Exchange (NAX) is thanks to a partnership with mobile advertising platform inneractive, which helps developers monetize their apps by allowing them to choose from more than 120 different advertising providers.
For businesses and entrepreneurs that want customers to use their apps, offering a free app can help attract consumers that might not necessarily want to purchase apps. But putting a lot of work into a project that won’t create any direct revenue can be frustrating or even unfeasible for some small businesses, and not all businesses have the resources to integrate their own advertising or monetization solutions.
So the purpose of NAX is to make monetizing apps as simple as possible. Once developers sign up for the service and choose the advertising provider that best fits with their app, all it takes is one line of code to start earning in-app advertising revenue.
The advertising solutions are compatible with most major mobile platforms, including Android and iOS. Revenue from advertising is split, with 70% going to the developer and 30% going to the ad exchange.
Nokia is not exactly at the forefront of many people’s minds when it comes to innovative features for mobile technology, but the intent behind this new ad network is to take a step in the right direction, focusing more on developers building quality mobile features.
There are other platforms available to help app developers host in-app ads, but some such as Microsoft’s in-app advertising solution for Windows phones, don’t work on a wide range of devices.
And not all apps are intended to necessarily be revenue streams. For example, many businesses that create apps just want to help create brand awareness and loyalty, or give customers easier access to products or services. In those cases, businesses might not want to clutter their apps with ads that frustrate or turn off customers.
But for those that are looking to monetize their mobile apps, NAX does offer some helpful features – not just monetization, but also analytics and discoverability tools.