ASUS has announced that it will start manufacturing smartphones in India in collaboration with Foxconn, to support India’s ‘Make in India’ campaign. The devices will be manufactured in Foxconn’s plant in Sri City, Andhra Pradesh.
The first phone to be manufactured will be the recently launched Zenfone 2 Laser, which will soon be followed by the Zenfone Go. ASUS aims to produce 150,000 smartphones in India per month by the end of the current financial year, which will account for almost 80% of the sales in India.
“India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market”, said Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India. “The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price.”
Chang further added, “We are aggressively targeting the Indian market. We aim to achieve 5% market share in the country by next year and empower all our customers with luxury.”