Corporate Blogging for Dummies

Authors: Douglas Karr, Chantelle Flannery
Book Site: Corproate Blogging for Dummies

This is a practical guide that walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.

You will learn how to prepare, execute, establish, and promote a corporate blogging strategy, including:

* best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
* preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
* disclaimers, terms of service, comment policies, libel and defamation