The new HTC One A9 entered the market recently with a new design and features that pretty much made the phone look like a good value. But the price was what grabbed the attention of most, as the A9 came in at juat$399.
For customers looking for a phone with great features at a relatively affordable price, the A9 looked like a potentially great option. But unfortunately, a more recent announcement from the company may have some rethinking this option.
HTC has since announced this is just a promotional price and the phone will soon cost more. How soon?
Well, if you are in the US, you have until November 7 until another $100 is tacked on to the price.
As for an explanation, HTC says, “The cost of the HTC One A9 is the same worldwide to all distributors and operator partners. For end consumers, HTC’s sales regions are given the freedom to set prices and promotions as they see fit for local market needs. The One A9 price in the US is a very limited-time promotional offer for that region’s online store, as well as select HTC-only franchise stores. The offer is a special promotional pre-sale and is expected to conclude once the One A9 is available on-shelf at major retail and distributor partners.”
After the promotional pre-sale offer ends, the new price in the U.S. at htc.com will be $499.99 beginning 12:01am on Nov. 7.
The $100 price hike brings the phone in the same price range as the new Google Nexus 6P, which is more powerful. And when you compare it to the iPhone 6s, it is only $150 less. These could be price points that will give customers, including small businesses, a longer pause before they make their decision to buy their next phone.
So, if you are in the US and in the market for an HTC One A9, you have a very short to decide whether the phone is right for you and then snap one up before prices increase.