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Xiaomi enters African smartphone market this month

Chinese smartphone manufacturer Xiaomi will begin selling its handsets in Africa this month, with South Africa, Nigeria, and Kenya becoming the first African countries where the company’s devices will be available for purchase.

The smartphones that’ll go on sale include the Redmi 2 and Mi 4. As for the price, while the former will carry a tag of around $160, the latter will set you back around $320. Xiaomi has appointed the Mobile In Africa (MIA) Group – which has presence in 14 African countries – as a full-service distributor for these markets, providing importation, logistics, marketing, and support services.

“We see Africa as the next frontier for smartphone growth and we are excited to be partnering with MIA Group to offer consumers in these three countries our high-quality smartphones at amazing prices,” said Xiaomi’s Global Strategy Director Raymond Tian.