For today’s app marketers, user acquisition has become increasingly challenging. Advertising costs across social media and search platforms keep climbing, yet campaign performance often declines. Consumers are exposed to the same ad formats repeatedly, leading to ad fatigue, while gaining visibility in crowded app stores has become more difficult than ever.
The outcome is clear: even well-established brands are spending more on marketing but seeing smaller returns.
At AVOW, we believe it’s time for marketers to move beyond this cycle of rising costs and diminishing performance. That’s why we’re excited to introduce our newest resource: the Mobile OEM Advertising Guide 2026.
The Emergence of the Third Pillar of App Growth
For years, app marketers have depended on two dominant channels for user acquisition—search and social media advertising. While these platforms remain important, they are becoming increasingly saturated.
A powerful alternative has emerged: Mobile OEM Advertising.
This channel represents a new growth opportunity by allowing brands to collaborate directly with major smartphone manufacturers. The guide explains how marketers can effectively work with leading OEM partners such as Samsung, Xiaomi, Huawei, OPPO, Vivo, Transsion, and Honor.
What once seemed like a niche marketing channel has evolved into a major ecosystem. Mobile OEM networks now reach over 1.85 billion daily active users, representing roughly 86% of the global Android market.
What the Mobile OEM Advertising Guide 2026 Covers
The Mobile OEM Advertising Guide 2026 was designed as a practical resource for marketers planning their strategy for the coming year. Whether your goal is rapid app installs or long-term brand visibility, the guide explains exactly how OEM advertising can support your growth goals.
Inside the guide, you’ll find actionable insights covering the key aspects of this rapidly expanding channel.
Global Market Insights
The guide provides a detailed overview of the mobile manufacturer landscape, including market share and regional strengths. For example, it highlights Samsung’s strong presence in Europe and Latin America, while brands like Transsion dominate markets across Africa.
Understanding these regional differences helps marketers target users more effectively.
Innovative Ad Formats
Mobile OEM platforms offer advertising placements that simply don’t exist on traditional networks. The guide explores unique formats such as Dynamic Preloads, which allow apps to appear on devices before users complete their initial setup.
It also covers placements like Minus-One Screens, which engage users in a highly interactive environment where they are more likely to explore new content.
Performance and Measurement Insights
OEM campaigns often outperform traditional app store advertising in terms of cost efficiency. In fact, these channels typically deliver around 30% lower cost-per-acquisition (CPA).
The guide also encourages marketers to go beyond simple install metrics and instead focus on long-term performance indicators such as return on ad spend (ROAS) and lifetime value (LTV).
Real Success Stories
The guide includes real examples of companies already benefiting from OEM advertising.
For instance, the fintech trading platform Exness achieved an impressive 1000% return on ad spend, while gaming studio Funvent saw Day 7 retention reach 8.5%, demonstrating the long-term engagement potential of OEM campaigns.
Why Mobile OEM Advertising Matters Now
As competition for mobile users intensifies heading into 2026, marketers need to diversify their acquisition strategies. Mobile OEM advertising provides a brand-safe and fraud-resistant environment where companies can reach new audiences directly on their devices.
Instead of competing solely within crowded ad platforms, marketers can connect with users earlier in their mobile experience, creating new opportunities for growth.
Start Exploring the Next Generation of App Marketing
The Mobile OEM Advertising Guide 2026 is designed to help marketers rethink their approach to user acquisition and unlock new growth channels.
If you’re ready to expand beyond traditional platforms and discover untapped audiences, this guide offers a clear roadmap for integrating OEM advertising into your strategy.
For app marketers looking to stay competitive in 2026 and beyond, it’s the perfect place to begin.
