According to Omdia, a research firm, Samsung Electronics today announced that it will maintain its top spot in the global commercial display market in 2025, marking 17 years of dominance with a 35.2% share by unit sales.1 Samsung has maintained its position of leadership in the business-to-business display industry ever since it became the first company to hold the global No. 1 spot in the commercial display market in 2009. When the company shipped more than 2.5 million units in 2025, its annual sales reached an all-time high. This sustained performance reflects Samsung’s focus on next-generation signage that combines advanced display hardware with cloud and AI-based solutions in retail, corporate, education and hospitality environments.
Samsung’s commitment to product innovation is the foundation of its B2B display portfolio. Newly launched this year, Samsung Spatial Signage displays striking 3D content in a slim 52mm profile. It has already been recognized with a CES 2026 Innovation Award in the Enterprise Technology category and an iF Design Award 2026. Samsung intends to add additional sizes to the lineup in the future. As an alternative to conventional paper posters, Samsung’s Color E-Paper lineup offers ultra-low power signage. The 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The housing of the display is made of 45% recycled plastic and 10% phytoplankton-based bio-resin. This makes it possible to reduce carbon emissions during the manufacturing process by more than 40% in comparison to conventional petroleum-based plastic materials2. Samsung intends to use this material more frequently across the entire lineup of its E-Paper products. The portfolio also features extra-large format displays designed for high-impact business environments — ranging from the 105-inch QPDX-5K, 115-inch QHFX models to the upcoming 130-inch Micro RGB signage (QPHX model).
Executive Vice President of the Visual Display (VD) Business at Samsung Electronics Hyoung Jae Kim stated, “Seventeen years at the top of the commercial display market is the result of listening to our B2B customers and evolving with them.” “As businesses adapt, they require technology that is dependable, easy to manage, and prepared for the future. We will keep investing in displays and solutions that assist our partners in working more effectively and producing better experiences in any space.
