The Results So Far
When Panther HVAC first stepped in, the biggest challenge wasn’t lead volume—it was lead quality. The campaigns were bringing in traffic, but not the kind that converted into real business.
Fast forward eight months, and the picture changed dramatically. The campaigns generated 104 qualified leads, including 77 phone calls and 27 form submissions, all at an average cost of $105 per conversion. In a highly competitive residential and commercial HVAC market, that performance doesn’t just hold up—it outperforms typical industry benchmarks.
But that’s only part of the story.
Performance That Improves Over Time
What’s more impressive is what happened next.
Over the following four months, without increasing ad spend, conversion rates climbed by 16%, while total conversions jumped by 29.5%. This wasn’t a fluke or short-term spike—it’s the result of ongoing, data-driven optimization.
As campaigns mature with accurate tracking and clear attribution, budget allocation becomes sharper. Spend naturally shifts toward keywords and audiences that generate real revenue, not just clicks.
This is what happens when the groundwork is done right. With precise conversion tracking, keyword-level insights, and campaigns built around high-intent searches, performance doesn’t plateau—it compounds.
Building the Right Foundation First
Strong ad performance doesn’t happen in isolation. Before scaling campaigns, Panther needed a website capable of converting incoming traffic effectively.
That meant a complete overhaul.
Hundreds of irrelevant product pages were removed to eliminate clutter and improve search visibility. The site structure was redesigned to focus on core HVAC services that customers actively search for. On top of that, a clean and logical URL structure was implemented to support long-term SEO growth.
While organic search takes time to fully mature, the foundational work completed early on ensures Panther is set up for sustained visibility and growth—mirroring the upward trajectory of their paid campaigns.
About Panther HVAC
Panther HVAC operates in both residential and commercial heating and cooling services, based in Rock Hill, South Carolina. Founded in 1994 by Mike and Cheryl Geddings, the company has grown from a small three-person team into a trusted business with over 30 employees serving the local community.
In 2025, leadership transitioned to their son, Josh Geddings, marking a new chapter focused on expansion while preserving the company’s long-standing reputation for reliability and service excellence.
