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The weekly Twitter Advertiser Index lists the brands which have generated most engagement with users on the platform
@SamsungMobileIN
The brand held a #TapKickVroom campaign, where participants were told to guess what the hashtag meant or referred to. They subsequently posted videos and gifs that featured Bollywood actor Shahid Kapoor, who is involved in the campaign.
@Lifestyle_Store
To celebrate the launch of the collaboration between the clothing brand Lifestyle by Melange and its association with Kangana Ranaut. The brand live-tweeted the event and simultaneously ran a contest where participants had to answer questions related to #KanganaforMelange.
@ebayindia
Ebay ran a 10-part #PassionQuest contest, where participants had to crack codes and answer trivia questions in each part. The theme for this round of @PassionQuest was gaming and the answers that they were looking for were all single digits. Once they had all 10 single digits, they had to be the first ones to submit the code in order to win.
@VitaraBrezza
As they launched their brand new model, #VitaraBrezza tweeted about the unique features and benefits of the new car. To make the tweets more compelling, @VitaraBrezza included photos and for some of these tweets posted, ScrathReels were used and this garnered high engagement. The tweet with the highest engagement let users experience the unique cockpit style instrument cluster of the car with mood lighting.
@RenaultIndia
The car maker ran a #WhatsStoppingYou contest over a few days, where participants had to submit photo collages of where they are in their busy lives versus where they want to or would rather be. Participants were encouraged to submit as many entries as they liked and a winner was picked from each day.
THE WEEKLY CRICKET INDEX
@StarSportsIndia
For the #WT20, the brand held a contest where they ask two #T20Quizster questions during each match. The questions asked are live, as they are based on the game happening at that moment. Participants who get the answers right stood chances to win prizes like jerseys and grand prizes which include a chance to meet the Star Sports commentary panel.
@Nissan_India
The car maker held a 5 part #WordPlay contest, where it posted five photos with scrambled alphabets that participants had to unscramble and guess as many words as they could that were related to Nissan and cricket, and then tag @Nissan_India in their answers with the hashtag #MomentsThatCount. Five participants with the right answers stood a chance to win match tickets for the WT20 semi-final.
@oppomobileindia
Continuing their #WT20SelfieExpert campaign from last week, @oppomobileindia got followers to post selfies of themselves in support of the India cricket team before any of the India games. Followers and Oppo customers who submitted their selfies with the hashtag #WT20SelfieExpert stood chances to win.
@castrolcricket
The brand carried on with its #ClingOnToVictory campaign by running a T20 powerplay quiz. Participants had to RT and answer every question posted by @castrolcricket and a Clingfie contest where participants were asked to submit their selfies with family or friends.
@ICICIBank
As the cricket fever is still in the air, @ICICIBank ran a #WhileWatchingCricket contest. The contest comprised of 4 fill in the blank questions and one question asking participants for their opinion. As the hashtag suggests, the questions were cricket related, though the last opinion question was related to credit cards. Only debit card customers of ICICI Bank were allowed to participate and winners of this contest won themselves Amazon vouchers worth Rs. 250 each.
THE CRICKET INDEX
@StarSportsIndia
The sports channel held contests over #WT20, where they asked two #T20Quizster questions during each match. The questions asked were based on the game happening live. Participants who get the answers right stood chances to win prizes.
@Nissan_India
The car maker held a five-part #WordPlay contest, where they posted five photos with scrambled alphabets. Participants were required to unscramble the alphabets and guess as many words as they could that were related to Nissan and cricket, and tag Nissan in the end.
@oppomobileindia
Continuing their #WT20SelfieExpert campaign from last week, @oppomobileindia got followers to post selfies of themselves in support of the India cricket team before any of the India games. Followers and Oppo customers who submitted their selfies with the hashtag #WT20SelfieExpert stood chances to win.
@castrolcricket
The brand’s #ClingOnToVictory campaign continued; they ran a T20 powerplay quiz where participants had to RT and answer every question posted by @castrolcricket and a Clingfie contest where participants were asked to submit their selfies with family or friends. Participants still stood chances to win the exciting prizes that include meeting Indian professional cricketer, Ashwin Ravichandran.
@ICICIBank
As the cricket fever is still in the air, @ICICIBank ran a #WhileWatchingCricket contest. The contest comprised of four questions and one question asking participants for their opinion. As the hashtag suggests, the questions were cricket-related, though the last question was related to credit cards. Only debit card customers of ICICI Bank were allowed to participate and winners of this contest won themselves Amazon vouchers worth Rs. 250 each.
(The index looks at the live list of all advertisers on the platform and measures the total number of user engagements with all the Tweets that they sent out that week – specifically this is a
[“source-Gadgets”]
