HTC hasn’t has not spoken about this smartphone officially and if leak reports are to be believed than the device could be launched soon. Meanwhile, the device is expected to be priced around Rs 20,000 in India.
While it is not clear as to how HTC would plan to make a comeback in the highly competitive Indian market, the Taiwanese manufacturer is planning to earn royalty via the new business model. Presently, the company is selling few old models on various e-commerce portals. The report also states that the talks with the Indian makers are in advanced stages and there are also chances that Lava and Karbonn will come together in order to bid for the HTC brand licence. HTC is planning to license its brand for smartphones, mobile accessories and tablets in India.
Meanwhile globally, HTC is having a really hard time as the company reached all-time in February and its revenue declined by 75%. The company managed to generate $20.2 million in revenue from its global sales of both smartphones and VR headsets. This means that the company witnessed a decline of 37% from the month of January and year-on-year drop of 76%. In this situation the company’s plan to return the Indian market might help in its overall revenue share.
HTC has been silent in the smartphone market for sometime now with the Desire 12s being launched last year in December.