HIGHLIGHTS
Lenovo saw its shipments upward thrust sixty three percentage 12 months-on-yr.
The Indian telephone marketplace grew 12 percent YoY in shipments.
Apple noticed its shipments upward thrust fifty six percentage yr-on-year.
Canalys has published its Q1 2016 document for Indian telephone shipments, and has found that Lenovo and Apple were the quickest growing providers within the duration.
As per Canalys, the Indian phone market grew 12 percent 12 months-on-year in terms of shipments, with 24.four million devices shipped. whilst the pinnacle five companies (Samsung, Micromax, Intex, Lenovo, and Lava) remained the same as Q1 2015, Lenovo experienced the biggest increase – its shipments rosesixty three percent year-on-12 months.
The record attributed Lenovo’s huge increase to its “value-for-cash handsets and offline channelapproach.” The document brought that Microsoft, BlackBerry, Sony, and LG had been the biggest losers in market in terms of shipments, unable to compete in a marketplace this is trending closer to low-pricehandsets. Micromax on the other hand experienced a mild drop in marketplace percentage from the yearago area to sixteen.7 percent.
As for Apple, the business enterprise turned into at the range eight role in phrases of shipments in Q1 2016, but experienced the second one biggest growth behind Lenovo among the top 10 smartphonecompanies. It saw telephone shipments boom with the aid of fifty six percent when in comparison to Q1 2015.
according to Canalys, inside the top rate section or for gadgets priced above $three hundred (Rs. 20,000), Samsung noticed its market percentage dissipate from 66 percentage in Q1 2015 to 41percentage in Q1 2016, while Apple saw its marketplace proportion grow from 11 percent to 29 percentinside the same duration. The iPhone 5s, thanks to its many fee cuts over the yr, became the mostpopular Apple device inside the Indian marketplace.
Canalys brought that it expects to see more providers getting financing to help enhance typicalaffordability in their products, and ensure growth in the value–aware Indian marketplace.
“Apple is outperforming the general market in India, and still has first rate growth potential,” statedCanalys Mobility Analyst Wilmer Ang, including, “Apple’s increase run can be quick-lived. The 5s’ successin India has more to do with affordability of a top rate emblem than a desire for smaller phones, and thecirculate to the more highly-priced SE will discourage budget shoppers. also, the recent governmentregulation curtailing reductions on smartphones bought with the aid of on line systems will have an effect on call for.”
Ishan Dutt, research Analyst at Canalys, defined the general scenario, “over the last 18 months, India’sclever phone marketplace has been rocked by using dramatic modifications. The upward push of onlinechannels, the arrival of latest international vendors (particularly from China), the flow to LTE and thepreference for better–first-rate devices have all had a big impact. Indian groups have struggled as incoming companies had been faster to address these tendencies. Micromax, in particular, has been viahard instances, with key executives leaving. Now the enterprise is aiming to revamp its approach tocomprise an ecosystem of services around bills and content.”
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Tags: Apple, BlackBerry, Canalys, India, Intex, iPhone 5s, Lava, Lenovo, LG, Micromax, Microsoft, Samsung, Smartphones, Sony
